The owner of KFC, Taco Bell and Pizza Hut pointed to the “disruptive deals” available across the three restaurants as drivers of growth as revenue increased by 4%.
With the right athlete tie-up and creative content strategy, smaller brands are punching above their weight to stand out amongst high profile official sponsors.
The mainstream use of Gen AI is just one reason brands and regulators must remain vigilant in a booming creator economy.
The consumer healthcare company saw improved gross profit margin as a result of greater efficiencies, allowing it to invest more behind its brands.
Chief financial officer for Molson Coors, which owns brands including Madri, Carling and Coors Light, likened marketing spend to “fuel to drive momentum” for the business.
Domino’s Pizza is making value an ongoing focus, but insists that this stretches broader than just price, and that it is not vulnerable to the impact of the macro-environment.
Having worked at some of the biggest names in B2B tech, Workday CMO Emma Chalwin sees relationship-building as the cornerstone of her success.
Derek Morrison, MD Retail Marketplace at UNiDAYS, the world’s leading Gen Z affinity network, reveals the best ways for brands to engage the newest cohort of student shoppers.
ISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
Can a focus on customer retention only take a business so far, or do companies that ignore existing relationships run the risk of damaging their brand?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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For the likes of Virgin Atlantic, Rightmove and the RSPCA, having the CEO involved in agency meetings helps streamline decisions and eliminate stress.
Challenging times call for marketers to raise their game as “business thinkers”, says marketing boss Tamara Rogers, whose team seek to avoid “death by a thousand measures”.
B2B purchases are made by groups of ‘target’ and ‘hidden’ buyers. Brands need to be known by all of them, and suited to the context in which they make their decisions.