Coca-Cola promotes internally for new UK marketing director
Grace GollaschElodie Peribere will lead UK marketing operations, replacing Louise Maugest who has joined the Coca-Cola Trademark European team as senior director.
‘Feel something new’: Sky TV on its ‘product agnostic’ brand push
Niamh CarrollSwitching from a focus on product, Sky TV’s new ad marks an investment in brand aimed at driving viewer reappraisal.
‘No one teaches you how to be a great leader’: Why some CMOs are pivoting into executive coaching
Molly InnesSome marketers are leaving the industry to coach the next generation and help them apply marketing principles to their own careers.
Disney UK on why brand partnerships are ‘critical’ to boosting share of voice
Ellen HammettTo get UK audiences into cinemas for blockbuster releases like Deadpool & Wolverine, Disney UK is investing in brand collaborations to ensure it is relevant and front of mind.
‘We’re not interested in wasting your money’: P&G reassures investors on marketing effectiveness
Niamh CarrollAs P&G makes a “meaningful” increase to marketing spend, its leadership seeks to reassure investors it is both efficient and effective in driving growth for the business.
ITV promotes Jane Stiller to chief viewer officer
Josh StephensonThe broadcaster has promoted its CMO to a newly created role to unite its marketing functions.
Greggs sees ‘strong improvement’ in brand health as first half sales near £1bn
Ellen HammettThe food-to-go brand increased sales by 7.4% year on year in the first half, while also investing to enhance engagement and loyalty.
Diageo ‘realigns’ marketing team as it focuses on driving efficiency of marketing spend
Niamh CarrollAfter successive years of upweighting its marketing spend, Diageo kept its investment “flat” over the past year, as it struggled to drive volumes amid weaker consumer demand.
‘Every stage of the funnel’: How influencer ROI is evolving
Megan TatumFrom setting non-negotiable goals to bringing a content creator in-house, brands are exploring ever more sophisticated ways of gauging the payback of influencer marketing.
‘Building a racing car while driving at 100mph’: Haleon on two years of brand building
Charlotte RogersA lot has happened in the two years since GSK Consumer Healthcare rebranded as Haleon, requiring resilience and quick thinking from the marketing team.
Marketoonist on corporate apologies
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
McDonald’s to increase focus on value following profit dip
Josh StephensonMcDonald’s CEO Chris Kempczinski admitted a “comprehensive rethink” was needed in some markets to lure customers back to the fast food chain.
Heineken to ‘significantly’ increase marketing spend as it seeks to maintain ‘balanced growth’
Niamh CarrollHeineken is aiming to generate growth “balanced” between volume increases and pricing going forward, and is “significantly and materially” increasing its marketing spend to do so.
Creative quality, brand influence: 5 interesting stats from Language of Effectiveness 2024
Ellen HammettFrom creative analysis and quality, to tactics and brand advertising, Marketing Week’s Language of Effectiveness data highlights what’s rising up the agenda.
How major film studios are reaching gamers to drive box office success
Marketing Week PartnerGamers are a valuable audience for movies, especially now new technology can serve contextually relevant in-game ads while they’re playing.