Consumers’ sentiments around their personal finances are improving, while sentiments around the general UK economy are on the decline, according to August’s GfK Consumer Confidence Index.
Which? says it has found some evidence of loyalty pricing examples that “looked like an outright rip off”, as it investigated how retailers are using the mechanism.
Global advertising spend is set to exceed $1trn (£820bn) this year for the first time.
Smaller format stores and ‘Drive to’ outlets are part of the fast food giant’s plan to extend its UK footprint, as the business attempts to bounce back from its first sales drop since 2020.
Faced with a “potential halving” of investment in apprenticeships, 77% of universities fear Labour’s proposed Growth and Skills Levy could hinder uptake.
World Rugby CMO James Rothwell says launching the big budget campaign early will help the sport “break through the ceiling”.
Waitrose is utilising a more “confident” communications strategy to bring new shoppers into the brand, says customer director Nathan Ansell.
Procter & Gamble Europe chief brand officer Taide Guajardo will work alongside Boots CMO Pete Markey, who was appointed ISBA president last month.
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The beauty giant describes its “multi-faceted” influencer strategy as a major point of differentiation, as marketing continues to drive “outperformance”.
A firm believer in the strength of “full funnel ideas”, Reckitt’s Becky Verano is on a mission to “take the hood off” creativity and explore virtual production.
Collaboration, communication and community have all played a crucial role in Elf Beauty’s rise, according to chief brand officer Laurie Lam, who shares how the business is also looking to make an impact beyond cosmetics.
A claim against the takeaway company was upheld despite Just Eat using Meta’s age targeting tools to aim the ad at over-18s.
Hilltop hopes to “drive appraisal” in a category with flat penetration and deflationary prices, says the brand’s new marketing director.
The cosmetics company believes its stronger data capabilities will allow it to “quickly” turn trends into action and improve strategic pricing.